Marketing Manager

Job Description – Salto Marketing Manager

This role is the responsible for strategy creation and execution for driving demand in all the vertical markets. The suitable candidate will need to work closely with UK Managing Director and the HQ marketing team to help create demand generation campaigns and monitor/manage their effectiveness.

This role will also need to identify and build partnerships with key constituents in the vertical segments. This is a UK (England, Wales, Scotland, N Ireland) position and the responsible is to drive increased revenue in the UK. This is an important role, and to be successful you will need to have a strong work ethic, good organisational skills, and a strategic approach, measuring success, making amendments, driving change. The role utilises the full marketing mix, integrating digital and traditional channels, including video, email marketing, social media, printed collateral, trade shows, conferences and other in person events, advertising, public relations including news release and case study generation, partner network support, sponsorship and charity events and other ad hoc tasks on an as required basis. The role has a Marketing Support Manager reporting to them.

Responsibilities of a Marketing manager:

• Create, plan and deliver a sustained marketing plan focusing on brand awareness and new business generation.
• Manage and oversee advertising, email and social media marketing campaigns.
• Write content for online and print dissemination – trade websites, trade magazines, newsletters, videos, blogs posts.
• Line Management of the Marketing Support Manager.
• Leadership and development of the operational Marketing plan.
• Deliver structured campaigns to time and budget with strong ROI.
• Achieve key KPI,s on brand awareness and lead generation.
• Manage third party agencies as used.
• Knowledge of working with Salesforce would be advantageous.
• Measure and report campaign and key online metrics.
• Program the calendar of trade shows and manage the logistics ( i.e, paperwork, registration, graphic design) in collaboration with Head Office in Spain.
• Execute pre-show and post-show marketing activities.
• Be knowledgeable in the creation of digital marketing campaigns and paid advertising (Google Ads and LinkedIN campaigns) in line with the global digital strategy.
• Monitor data analytic tools and generate reports to analyze ROI of digital marketing initiatives.
• Create newsletters and other marketing activities to increase brand awareness.
• Execute product launches regionally.
• Create and adapt marketing materials to be used by our sales force and partners such as data sheets or sales presentations.
• Generate content for our target audience in our region, such as case studies or news releases.
• Ability to work with global teams.
• Attention to details, proactive, technologically savvy.
• Desired knowledge or experience using Google Data Studio, Google Analytics, Salesforce, Pardot, Mailchimp, Adobe Suite and MacOS.

Remuneration

• £40,000k

Location

• Midlands

Job ID

• 39355